Our Vision for Responsible Travel
At our riad and trekking company, we believe in sustainable tourism—an approach that ensures visitors enjoy the beauty of Morocco while making a positive impact on the environment, culture, and local communities. We are committed to ethical and responsible travel, ensuring that our operations support the region’s economic, social, and environmental well-being.
Supporting the Local Community
1. Empowering Local Guides & Staff
We employ local Berber guides, muleteers, and cooks, providing them with fair wages and training opportunities. This approach helps sustain families in the High Atlas Mountains while preserving traditional knowledge and hospitality.
2. Promoting Local Products & Handicrafts
We encourage our guests to support local artisans by purchasing handmade crafts, carpets, and traditional Berber goods. This helps sustain the region’s rich heritage and provides economic support to local families.
3. Partnering with Local Guesthouses & Suppliers
Our treks and accommodations prioritize locally-owned riads, guesthouses, and eco-lodges. By choosing these establishments, we help support small businesses and maintain the region’s authentic charm.
Environmental Responsibility
1. Minimizing Waste & Plastic Use
We are dedicated to reducing plastic waste by encouraging guests to bring reusable water bottles. On our treks, we use eco-friendly alternatives to single-use plastics whenever possible.
2. Leave No Trace Principles
We educate travelers on responsible trekking habits, ensuring that all waste is properly disposed of and that we leave nature as untouched as possible. Our guides follow the Leave No Trace principles to preserve the beauty of the High Atlas Mountains.
3. Sustainable Water & Energy Practices
Our riad and trekking operations implement energy-efficient solutions such as solar water heating and responsible water usage. We encourage guests to be mindful of resource consumption during their stay.
Cultural Preservation & Ethical Tourism
1. Respecting Berber Traditions
We promote cultural exchange and respect by introducing visitors to Berber customs, cuisine, and way of life. Our guests have the opportunity to participate in local activities, such as bread-making, tea ceremonies, and storytelling.
2. Responsible Animal Welfare
We ensure that all mules and donkeys used in our treks are well-treated and cared for. Our team follows ethical guidelines to guarantee proper animal welfare, including regular veterinary check-ups and appropriate load limits.
How You Can Help
As a traveler, you can contribute to sustainable tourism by:
- Supporting locally-owned businesses and purchasing handmade crafts.
- Reducing waste by using reusable bottles and eco-friendly products.
- Being respectful of local customs and traditions.
- Following the Leave No Trace principles while trekking.
Let’s travel responsibly and make a positive impact on the world while preserving the beauty and culture of Morocco for future generations.
By choosing to stay at our riad and trek with us, you are actively supporting sustainable tourism and contributing to the well-being of the local community. Together, we can ensure that the beauty and heritage of Morocco remain preserved for future generations.
